Marketing Attribution Models: 23 Marketing & Analytics Pros Reveal the Most...
Every marketer knows that measuring campaign success is the key to continuous improvement, but with myriad touch-points and channels through which consumers interact with brands today, pinpointing...
View Articlei.Predictus Launches “Ada” Marketing IT Data Services
Response to Growing CMO Need for Quicker IT Implementation Cedar Knolls, NJ (Wednesday, June 21, 2017) – i.Predictus, a division of Marketsmith Inc., one of the fastest-growing, woman-owned,...
View ArticleChanging the Trajectory: Lifting Up the Next Generation of Women Leaders
By: Gina Partite – Marketsmith Inc. Account Executive A few weeks ago, I had the pleasure of attending the Women’s Business Enterprise National Council (WBENC) National Conference in Las Vegas. I was...
View ArticleMonica C. Smith to Serve as Keynote Speaker at 7th Annual Tri-State Diversity...
Marketsmith Founder and CEO Monica C. Smith will serve as a Keynote Speaker at the 7th Annual Tri-State Diversity and Leadership Conference held on Thursday, August 24th at The New Yorker Hotel in New...
View ArticleWomen in Business: Success vs. Greatness
By: Jill Draper – President, Marketsmith Inc. Marketsmith recently returned from an informative and inspirational experience at this year’s Women Business Enterprise National Council (WBENC) National...
View ArticleThe Dawning of the Independent Marketer: Thoughts from i.Predictus’ Carina...
It’s encouraging to see marketers embracing the power of data analytics and AI. Not only does this adoption produce more accurate and effective creative campaigns, but it also challenges marketers to...
View ArticleThis Could Be the Start of Something… Small
By: Kathy Anton – Marketsmith Inc. SVP of Marketing Over the past few months, Facebook has been inking deals with Hollywood producers and content creators, not just for branded short-form video...
View ArticleNew Jersey Tech Council Launches New Video Series
The New Jersey Tech Council has just launched a brand-new video series promoting the state and the technology that helps to push us forward. As members of the New Jersey Tech Council, and with our CEO...
View ArticleBack to School: A Reflection of My Marketsmith Internship
By: Autumn Riggenbach – Summer 2017 Marketsmith Inc. Intern My name is Autumn, and I am a rising senior at Miami University studying Marketing and Business Analytics. While looking for internships for...
View ArticleMonica C. Smith, CEO of Marketsmith, Inc., to Deliver Keynote at National...
CEDAR KNOLLS, NJ (Tuesday, August 22, 2017) – Monica C. Smith, Founder and CEO of Marketsmith Inc., a fast-growing, women-owned, data-driven integrated marketing agency, will be a keynote speaker at...
View ArticleAd Media Maven Rob Bochicchio Joins Marketsmith as EVP
CEDAR KNOLLS, NJ (Wednesday, September 13, 2017) – Marketsmith Inc., one of the nation’s fastest growing, data-driven marketing agencies, has named...
View ArticleMarketsmith Inc. Lands Level Up Sports Account
CEDAR KNOLLS, NJ (October 13, 2017) – Marketsmith Inc., the nation’s fastest-growing, women-owned, data-driven integrated marketing agency, is named AOR for Level Up, formally Next Level Fitness....
View ArticleSMT Expo Signs Marketsmith Inc. as AOR
CEDAR KNOLLS, N.J. – November 28, 2017 – (Newswire.com) Marketsmith Inc., one of the nation’s fastest-growing, data-driven marketing agencies, has been named agency of record for SMT Expo, a division...
View ArticleWhat Is Old Is New Again
Forbes recently released an article discussing the battle for supremacy in the music streaming space, and what it means for marketers. Now the preferred medium of music consumption and a key growth...
View ArticleAmazon Echo Dot Tops All Holiday Sales
This article was originally published on MediaPost.com. The Dot is hot. Amazon’s mini Alexa-enabled voice device, the Amazon Echo Dot, outsold all other products on Amazon over the holidays. That’s...
View ArticleAd Media Maven Rob Bochicchio Joins Marketsmith as EVP
CEDAR KNOLLS, NJ (Wednesday, September 13, 2017) – Marketsmith Inc., one of the nation’s fastest growing, data-driven marketing agencies, has named Rob Bochicchio, EVP, media innovation and...
View ArticleMarketsmith Inc. Lands Level Up Sports Account
CEDAR KNOLLS, NJ (October 13, 2017) – Marketsmith Inc., the nation’s fastest-growing, women-owned, data-driven integrated marketing agency, is named AOR for Level Up, formally Next Level Fitness....
View ArticleSMT Expo Signs Marketsmith Inc. as AOR
CEDAR KNOLLS, N.J. – November 28, 2017 – (Newswire.com) Marketsmith Inc., one of the nation’s fastest-growing, data-driven marketing agencies, has been named agency of record for SMT Expo, a division...
View ArticleWhat Is Old Is New Again
Forbes recently released an article discussing the battle for supremacy in the music streaming space, and what it means for marketers. Now the preferred medium of music consumption and a key growth...
View ArticleAmazon Echo Dot Tops All Holiday Sales
This article was originally published on MediaPost.com. The Dot is hot. Amazon’s mini Alexa-enabled voice device, the Amazon Echo Dot, outsold all other products on Amazon over the holidays. That’s...
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